Echinacea purpurea PowWow® Wild Berry, commonly known as Pow Wow Wildberry Coneflower, is a compact, vibrant cultivar of the native Purple Coneflower. This award-winning selection features intensely colored, rose-magenta blooms with large central cones that appear from early summer into fall. Growing just 18 to 24 inches tall, PowWow® Wild Berry has a tidy, clumping habit and does not require deadheading to continue blooming. It’s drought-tolerant, deer-resistant, and highly attractive to butterflies, bees, and songbirds, making it an ideal performer for pollinator gardens and sunny landscapes.

Why choose PowWow® Wild Berry Coneflower:

• Intense color: Bright magenta blooms add bold color all summer long

• Compact size: Great for containers, small gardens, and front-of-border plantings

• Pollinator magnet: Supports bees, butterflies, and seed-eating birds

Cultivating tips:

• Sun exposure: Full sun is best for flowering and plant vigor

• Soil needs: Well-drained soil; tolerant of poor, dry, or sandy sites

• Maintenance: No deadheading required, but you can remove spent blooms for tidiness

Designs for your garden:

• Pollinator beds: Provides long-lasting color and food for beneficial insects

• Native-inspired borders: Excellent paired with native grasses and perennials

• Small spaces: Tidy size fits perfectly in containers or urban gardens

Ecological benefits:

• Cultivar of native species: Retains strong pollinator and seed value

• Bird-friendly: Seed heads feed finches and other birds in fall

• Low-input: Thrives with little watering, fertilizer, or maintenance