Echinacea purpurea ‘Magnus’, commonly known as Purple Coneflower, is an award-winning cultivar of the native species, selected for its large, rose-purple petals that remain more horizontally held than other varieties. Blooming from early to late summer, this sturdy perennial reaches 3 to 4 feet tall and attracts a wide array of pollinators. Its daisy-like flowers with prominent orange cones are excellent for fresh bouquets, wildlife gardens, and naturalized borders. Like the species, ‘Magnus’ is drought-tolerant, deer resistant, and loved by birds and butterflies.

Why choose ‘Magnus’ Coneflower:

• Bold blooms: Large, horizontal petals and vivid purple color make a striking display

• Long-lasting flowers: Blooms from early summer through fall

• Wildlife-friendly: Supports bees, butterflies, and birds with nectar and seed

Cultivating tips:

• Sun exposure: Full sun is best for strong blooms and upright growth

• Soil needs: Adaptable to most soils, prefers well-drained conditions

• Maintenance: Deadhead to extend bloom; leave seed heads for birds and winter interest

Designs for your garden:

• Pollinator gardens: Reliable food source for bees and butterflies

• Native borders: Pairs beautifully with grasses, rudbeckias, and blazing stars

• Naturalized plantings: Ideal for meadows, prairie-style gardens, and large beds

Ecological benefits:

• Native cultivar: Maintains most of the species’ ecological value

• Bird habitat: Seed heads attract finches and other small birds

• Drought tolerant: Low water needs and high performance in poor soils