Callicarpa americana, commonly known as American Beautyberry, is a showy, wildlife-friendly deciduous shrub native to the southeastern United States. It’s best known for its striking clusters of vibrant purple berries that appear in late summer and persist into fall, wrapping around its graceful arching stems. Reaching 4 to 6 feet tall and wide, this adaptable native thrives in full sun to part shade and tolerates a wide range of soils. Its small pink flowers attract pollinators, while the fruit provides an important late-season food source for birds and other wildlife.

Why choose American Beautyberry:

• Vibrant purple berries: Eye-catching fall fruit adds bold color and seasonal beauty

• Wildlife magnet: Supports pollinators and provides berries for birds and mammals

• Native charm: A low-maintenance native shrub with strong ecological value

Cultivating tips:

• Sun exposure: Grows in full sun to part shade

• Soil needs: Prefers well-drained soils but tolerates clay and sandy conditions

• Maintenance: Prune in late winter to encourage bushier growth and more berries

Designs for your garden:

• Pollinator and bird gardens: Excellent for supporting native species

• Woodland borders: Fits naturally along edges or in light shade settings

• Seasonal focal points: Brilliant fall fruit makes a bold landscape statement

Ecological benefits:

• Native species: Supports local ecosystems with flowers and fruit

• Berry producer: Fruits provide critical food for birds in late summer and fall

• Low input: Thrives with little care in a variety of native garden settings