This dependable flowering shrub is prized for its graceful form and long-lasting color in the garden. ‘Edward Goucher’ abelia brings soft pink blooms and fine-textured foliage that add movement and elegance to home landscapes from late spring through fall.

Clusters of fragrant, tubular soft pink flowers appear along arching branches, creating a light, airy look while attracting pollinators. The semi-evergreen foliage remains attractive throughout the growing season, providing consistent structure even when the plant is not in bloom.

With a naturally mounded habit, ‘Edward Goucher’ abelia fits easily into borders, foundation plantings, and informal hedges. It thrives in full sun to part shade and adapts well to a range of well-drained soils, making it a reliable, easy-care option well-suited for home gardens.

Why choose Abelia grandiflora ‘Edward Goucher’ – Abelia

Long bloom period: Produces soft pink flowers over many months
Graceful habit: Arching branches create a soft, flowing shape
Easy-care performance: Dependable growth with minimal maintenance

Cultivating tips

Sun exposure: Full sun to part shade
Soil needs: Average, well-drained soil
Maintenance: Low; occasional pruning helps maintain form

Designs for your garden

Foundation planting: Adds color and movement near buildings
Border shrub: Provides soft texture and long-season interest
Informal hedge: Creates a relaxed, flowering screen
Pollinator garden: Supports bees and butterflies

Ecological benefits

Pollinator-friendly: Flowers attract bees and butterflies
Long-season interest: Blooms persist through much of the growing season
Adaptable growth: Performs reliably once established

Native Alternatives:

Itea virginica – Virginia Sweetspire: A native shrub with arching stems, fragrant white flower spikes, and brilliant fall foliage.
Callicarpa americana – American Beautyberry: Southeastern native known for its clusters of vivid purple berries and wildlife value.
Clethra alnifolia ‘Ruby Spice’ – Ruby Spice Summersweet: A compact native shrub with fragrant midsummer blooms that draw in bees and butterflies.

Plant appearance may vary by season and growing conditions. All plants ship healthy with established root systems.