Echinacea purpurea ‘White Swan’, commonly known as White Coneflower, is a garden-favorite cultivar of the native Purple Coneflower, known for its elegant white petals and golden central cone. Blooming from early to late summer, this upright perennial grows 2 to 3 feet tall and provides long-lasting color, structure, and pollinator support in sunny gardens. Its strong stems and clumping habit make it ideal for mixed borders, native plantings, and naturalized prairie-style gardens. Like the species, it is drought-tolerant, deer-resistant, and attracts a wide range of beneficial insects.

Why choose ‘White Swan’ Coneflower:

• Elegant white blooms: Pure white petals with golden cones add refined contrast

• Pollinator magnet: Supports bees, butterflies, and beneficial insects

• Drought tolerant: Thrives in hot, sunny, low-maintenance conditions

Cultivating tips:

• Sun exposure: Requires full sun for strongest flowering and growth

• Soil needs: Prefers well-drained soils; tolerates poor or dry conditions

• Maintenance: Deadhead to prolong bloom; leave seed heads for birds in fall/winter

Designs for your garden:

• Pollinator gardens: Provides nectar and pollen all summer long

• Native borders: Blends beautifully with native grasses and perennials

• Meadow plantings: Pairs well with warm-season grasses and structural natives

Ecological benefits:

• Native cultivar: Retains much of the ecological value of the species

• Bird-friendly: Seed heads feed finches and other songbirds in fall

• Resilient performer: Low water needs and high adaptability make it a staple in native-focused gardens