Callicarpa americana, commonly known as American Beautyberry, is a native deciduous shrub valued for its open habit, ecological benefits, and distinctive ornamental fruit. This adaptable shrub typically grows 3 to 6 feet tall and wide, forming a loosely branched structure that works well in naturalistic and woodland-edge plantings.

In late summer, clusters of small flowers give way to tight bands of vivid purple berries that form along the stems, creating a striking ornamental display. The berries persist into fall and are an important food source for birds and other wildlife. The shrub’s relaxed form allows it to blend easily into mixed borders, native plantings, and informal landscapes.

American Beautyberry grows best in full sun to part shade and prefers well-drained soils, though it adapts to a wide range of conditions once established. It is tolerant of heat and humidity and performs reliably with minimal maintenance, making it a strong choice for low-input gardens focused on ecological value.

Why choose American Beautyberry

Wildlife value: Berries provide an important food source for birds
Adaptable shrub: Performs well in sun or partial shade
Natural form: Loose habit fits informal and native landscapes

Cultivating tips

Sun exposure: Full sun to part shade
Soil needs: Prefers well-drained soils; adaptable once established
Maintenance: Low—prune in late winter or early spring if shaping is desired

Designs for your garden

Native plantings: Supports wildlife and blends naturally
Woodland edges: Performs well at forest margins
Mixed shrub borders: Adds texture and seasonal interest

Ecological benefits

Native shrub: Supports local wildlife and ecosystems
Bird-friendly: Fruits are consumed by many bird species
Low-input plant: Thrives with minimal care once established

Plant appearance may vary by season and growing conditions. All plants ship healthy with established root systems.